Research firm Gartner recently published US data on the latest mobile market in the third quarter of 2014. Accordingly, sales worldwide of phones including popular phones and smartphones in general no large fluctuations (455 million), but inside there was a shift in market share between the two types of devices. Specifically, the smartphone sales increased 20% while the ordinary telephone is reduced by 25%, the main reason is the price of increasingly cheap Android smartphone, the price gap between them is getting smaller so people tend to choose more smartphone.
Phone sales worldwide reached 455.8 million units, up a little from the previous quarter.
Smartphone sales worldwide increased 20% over the quarter 2/2014, reaching 301 million units.
Sales of smartphones in emerging markets with the highest growth ever.
Smartphone sales in Western European markets fell for 3 consecutive times.
Samsung’s smartphone market share fell.
3 smartphone market share of the largest phone company in China (Huawei, Xiaomi, Lenovo) rose 4.1%.
The market share of Apple and Samsung smartphones overall 37% worldwide, down 7% compared to the same period last year. Reasons for decline are increasingly emerging telephone company.
Accounting for 66% smartphone market share of phones worldwide.
Gartner predicts that by 2018, there were 10 phone will have to 9 smartphone.
Gartner predicts that by year-end 2014, there will be a total of 1.2 billion smartphone sold.
In quarter 3/2014, the emerging markets with the highest growth in sales of smartphones, including the countries of Eastern Europe, Middle East and Africa, sales nearly 50% higher than the same period last year before. As in the developed markets, the US is the country with the highest rate before, smartphone sales increased 18.9% over the previous quarter thanks to the launch of the iPhone 6 and iPhone 6 Plus. While Western European markets fell to 5.2%.
The researchers also say that we should not underestimate the phone company from China, they are trying to expand into international markets, focusing on the machine LTE (4G) cheap and targeted the market using prepaid phone in Europe. Their strength is the ability to cut costs in production and offer products with high configuration, suitable for customers wishing to upgrade the phone but can not afford to buy senior product line of Apple or Samsung.
For Samsung: ordinary telephone sales and decreased in Q3 smartphone market share of both types of machines had fallen at which ordinary phone with the largest decrease -10.8% compared to the same period last year . Demand for smartphones Samsung also declined, mostly in Asian markets and Western Europe. Smartphone sales fell 28.6% in China, this is their biggest market.
For Apple: iPhone sales rose 26% in the third quarter thanks to iPhone and iPhone 6 6 Plus screen ownership to like the majority of Android devices available today.
For Xiaomi: Reaches top 3 largest smartphone manufacturer in the world with 15.9 million units in Q3 Most of the machines sold in the Chinese market.
Android market share continues to increase, accounting for 83.1% worldwide. Windows market share dropped to 3%. The table details you can see below: