IDC: Apple overtakes Samsung in smartphone marketplace, international shipments down 6.3%

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According to a brand new record from IDC, Apple as soon as once more overtook Samsung as the highest smartphone corporate right through the overall quarter of closing 12 months. The Korean company led the best way for the primary 3 quarters of 2017, however the unencumber of the iPhone 8, 8 Plus, and X helped push Cupertino into first position. The information additionally presentations that international smartphone shipments fell 6.3 p.c in comparison to the similar duration closing 12 months.

Apple may well be experiencing combined feelings at the moment. An previous record from Canalys states that whilst the iPhone X used to be the best-shipping smartphone over the vacations (29 million gadgets), it nonetheless fell underneath expectancies. This used to be adopted via studies that Apple could be slashing manufacturing of its flagship handset in part because of weaker-than-anticipated gross sales.

However, the corporate simply posted document quarterly income of $88.3 billion, up 16 p.c YoY. Tim Cook stated enlargement integrated the very best earnings ever from a brand new iPhone lineup, and that the iPhone X has been Apple’s top-selling iPhone each and every week because it shipped in November—the corporate doesn’t give gross sales breakdowns of its person handsets.

According to IDC, 403.5 million smartphones have been shipped within the fourth quarter, 6.3 p.c fewer than the 430.7 million that have been shipped in This autumn 2016. Apple’s telephones accounted for 77.3 million of those, giving it a 19.2 p.c marketplace percentage, hanging it forward of Samsung, which shipped 74.1 million gadgets and took an 18.4 p.c percentage.

Despite taking the lead, Apple noticed a 1.3 p.c fall in shipments in comparison to a 12 months previous, however it wasn’t as dangerous because the 4.4 p.c lower suffered via Samsung. The simplest corporate within the peak 5 that didn’t enjoy a drop used to be Xiaomi. The Chinese company shipped virtually 97 p.c extra handsets (28.1 million) in This autumn 2017 than in This autumn 2016 (14.3 million).

Vendor This autumn 2017 Shipment Volumes This autumn 2017 Market Share This autumn 2016 Shipment Volumes This autumn 2016 Market Share Year-Over-Year Change
Apple 77.3 19.2% 78.3 18.2% -1.3%
Samsung 74.1 18.4% 77.5 18.Zero% -4.4%
Huawei 41.Zero 10.2% 45.4 10.5% -9.7%
Xiaomi 28.1 7.Zero% 14.3 3.3% 96.9%
Oppo 27.4 6.8% 31.6 7.3% -13.2%
Others 151.3 38.6% 183.7 42.7% -17.6%
Total 403.5 100.Zero% 430.7 100.Zero% -6.3%

Along with the opposite two Chinese giants—Huawei and Oppo—Xiaomi retained its place within the peak 5 closing quarter.

Looking on the figures for the 12 months, it’s Samsung that sits on peak, having shipped over 100 million extra gadgets than second-place Apple. Xiaomi, in the meantime, changed Vivo because the fifth-largest smartphone maker. Yearly international shipments are down, despite the fact that simplest via Zero.1 p.c.

Vendor 2017 Shipment Volumes 2017 Market Share 2016 Shipment Volumes 2016 Market Share Year-Over-Year Change
Samsung 317.3 21.6% 311.4 21.1% 1.9%
Apple 215.8 14.7% 215.4 14.6% Zero.2%
Huawei 153.1 10.4% 139.3 9.5% 9.9%
Oppo 111.8 7.6% 99.8 6.8% 12.Zero%
Xiaomi 92.4 6.3% 53.Zero 3.6% 74.5%
Others 577.7 39.5% 654.5 44.4% -11.7%
Total 1472.4 100.Zero% 1473.4 100.Zero% -Zero.1%

“Many high-profile companies offered their widest product portfolio ever in hopes of capturing a greater audience. Meanwhile, brands outside the top 5 struggled to maintain momentum as value brands such as Honor, Vivo, Xiaomi, and OPPO offered incredible competition at the low end, and brands like Apple, Samsung, and Huawei maintained their stronghold on the high end,” stated Jitesh Ubrani, Senior Research Analyst, IDC.

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